![]() How to choose the colour scheme? It’s a broad subject, but there’s a tried and trusted method for it. Distinctive images need more breathing space to shine, so it’s worth exercising restraint when using letters. When designing the cover, it’s also a good practice to choose between dedicated typography and photography. Therefore, if you choose a minimalist cover, you can afford to do something more involved with the endpaper design. Its internal part, the endpaper, should correspond to the external cover (contrast with or complement it). It’s worth remembering that a notebook is “dressed” in a cover on all sides. These decisions are followed by further choices, such as the number of pages or the type of paper, which determine the physical shape of your notebook! 2. Picking a non-standard format will immediately draw attention. The A4 format makes for a typical office notebook that looks good on every desk. A pocket-sized format is practical and can easily fit inside a bag or handbag. This is actually true when designing a notebook. Thinking for a while about the answers lets you save many hours of work! The answers to the strategic questions make it possible to maintain greater confidence when commencing design work and applying the rules listed below. Different circumstances dictate the look of a limited product that is gifted to your most loyal clients or contractors. There are different goals when designing a strictly promotional notebook. What questions could these be? First and foremost: for whom am I making this notebook? What function will it serve and what message should it convey? These are important questions, since they immediately define the course of the further design work. Discover the five universal guidelines that you can employ when working on a Mindnotes notebook for your brand! Strategic thinking firstīefore you get down to drawing and working on your design, your point of departure should be to ask the right questions and find the correct answers. Is there a universal recipe for promotional success? Probably not, but there are five simple rules that are worth following when designing a promotional notebook from scratch.
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